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About the Founder

This platform was founded by Caspar Choy, a New Zealand-born student who spotted an obvious inefficiency in the second-hand clothing market. While listing his own wardrobe, he found himself spending far too long digging through inconsistent listings just to guess a fair price. That experience raised a simple question: if pricing drives every resale decision, why isn’t there a smarter, automated way to find it?

Caspar saw an opportunity to merge resourcefulness and sustainability with modern data technology. With a background in economics and recognition as a High Distinction recipient in the New Zealand Economics Competition and finalist in the Global Youth Entrepreneurship Challenge, he set out to build a data-driven tool that brings clarity to resale pricing.

By turning scattered market information into fast, transparent estimates, the platform removes friction for sellers, accelerates transactions, and keeps quality clothing in circulation. The result is a more efficient second-hand ecosystem, where items reach the right buyers sooner and fewer pieces end up as waste.

Caspar believes that when information is accessible and decision-making is streamlined, sustainable choices scale. His vision is to power a modern resale market that is intuitive, fair, and built for a world where circular fashion is the norm—not the exception.

«Redefining resale efficiency — one wardrobe at a time»

Caspar Choy

Founder — Building a smarter, more sustainable resale market